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Logo CRAFTICA

Mission & Vision

Mission

Mission

To preserve and develop woodwork and other crafts in Vietnam, thereby bringing outstanding products to the world.

Vision

Vision

To be a leading handcraft manufacturer in home object and furniture, using the highest techniques, skills and know how of woodwork and other traditional craftsmanship.

Milestone

1997

Luxury lacquer workshop founded in Binh Duong by  Rose Morant - Named Thien Hong.

2011

Joined Openasia Group.

2012

Built modern workshops in the South and North of Vietnam.

2024

Acquired new furniture factory with over 400 artisans and 20+ clients around the globe - Rebranded as Craftica - a realm of craftsmanship.

Human at Craftica

Craftica’s artisans, mainly come from the traditional lacquer village of Tuong Binh Hiep, represent a remarkable blend of heritage and expertise. Their extensive experience in the craft not only showcases their dedication but also highlights the intricate techniques passed down through generations.

In addition to the artisans, factory workers play a crucial role in maintaining high standards of quality and professionalism. Their commitment to excellence ensures that every item produced meets rigorous benchmarks.

We also invest in our in-house research and development team who tirelessly explores new materials and design aesthetic to inspire and elevate customer’s everyday experiences. We are proud to own a collection of over 500 color shades and more than 40 special craft techniques.

Sustainability

Craftica strictly operates their factory system according to ISO9001 quality standards and SA8000 Social Accountability International standard. Our well-qualified and experienced engineers now fully master the process of stringent quality control and often update the safety criteria to better improve their products

Besides, we continuously strive to create a working environment where everyone feels healthy, secure, valued and motivated. By organizing regular internal training sessions, we ensure that our team members are equipped with the latest skills and knowledge.

Factory Tour